As consumer expectations evolve, there is a growing demand for holistic solutions that combine protection with proactive well-being support. Addressing this need, the Bajaj Life Care Plus Rider brings together health, wellness, and fitness benefits in an industry first, single offering, empowering individuals to actively manage their well-being alongside their long-term financial goals. Available with eligible life insurance plans, the rider offers five variants - Prime, Pro, Ultra, Prestige, and Optima - allowing customers to choose an option aligned with their lifestyle and financial protection needs.
Tarun Chugh, MD & CEO, Bajaj Life Insurance, said, "At Bajaj Life, we believe true protection goes beyond covering life’s uncertainties to enabling healthier, fuller lives. The Bajaj Life Care Plus Rider reflects this vision by bringing together health, wellness, and fitness benefits with financial protection, in a single solution; redefining what a health rider can deliver for our customers."
The Bajaj Life Care Plus Rider goes beyond traditional riders by offering a comprehensive solution that combines health and mental well-being with financial safeguards, with living benefits worth up to ₹2,00,000 per annum at ₹1,911 per month. Benefits vary by selected variant and eligible plan combination.
Key benefits include:
• Health Benefits: Customers get access to in-clinic doctor consultations across a 1.3 lakh+ doctor network along with unlimited health tele-consultations across specialties through video, audio, or chat channels.
• Fitness Benefits: Depending on the variant, Policyholders can support their fitness goals with complimentary annual gym memberships across 8100+ centres, along with unlimited diet and nutrition consultations through digital platforms.
• Wellness Benefits: Customers can take preventive steps towards better well-being with health check-ups across 7800+ diagnostic centres, along with unlimited psychologist consultations and emotional wellness support.
· Accidental Total Permanent Disability (ATPD) Benefit: In case of accidental total permanent disability, a lump sum amount is paid out to ensure financial security during challenging times.
· Waiver of Future Rider Premiums on ATPD: If ATPD occurs, all future premiums under this rider are waived off for the remaining premium paying term, while Care Plus rider benefits continue uninterrupted.
With Bajaj Life Care Plus Rider, the company aims to bridge the gap between traditional insurance and evolving lifestyle needs by supporting customers not just during medical emergencies, but also in managing their day-to-day health, wellness, and fitness goals.
About Bajaj Life Insurance
Bajaj Life Insurance Limited (formerly known as Bajaj Allianz Life Insurance Company Limited) is one of India’s leading and fastest growing private life insurers. In operation since 2001, it is a subsidiary of Bajaj Finserv Limited, one of India’s most diversified non-banking financial institutions. The Company continues its journey of enabling Life Goals through trusted insurance solutions and a strong financial foundation.
With innovation and a Customer First philosophy at its core, Bajaj Life delivers life insurance solution s that are inclusive, personalised, and relevant to evolving customer needs. By reimagining every touchpoint through a digital-first, customer-focused approach, the Company continues to set new benchmarks in accessibility, simplicity, and trust. A strong focus on distribution excellence, service innovation, and future-ready capabilities powers its journey as a trusted Life Goals enabler across India.
Bajaj Life serves over 3.47 crore* individual and group customers through a vast distribution network of 598 branches*, 1,64,287 agents*, 442 institutional partners*, including 36 bank partners across India, and its proprietary sales channels (online and offline). As of March 2026, total Assets Under Management (AUM) stood at Rs. 133,573 crores, including unclaimed funds of Rs. 37 crores and CBR funds of Rs. 61 crores. Bajaj Life has an Individual Claim Settlement Ratio of 99.29% (FY 2024–25) and maintains a strong Solvency Ratio of 333% (as on 31 December 2025).
*As on March 2026
For further details, please contact:
Bajaj Life Insurance Ltd. Adfactors PR
Akanksha Tiwari: +91 88269 60097 Sakshi Jain: +91 88276 46318
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