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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

Why Invest In Equity Options Under ULIP Plans

Inflation is the biggest factor you need to watch out for while investing. This is because inflation eats into your savings over a period of time. In a high growth economy like India, savings have to find their way into instruments that offer to take on inflation. It is proved empirically by many over the years that equity market returns outperform inflation over the years. The equity option in a Unit-Linked Insurance Plan (ULIP) is worth a look. 

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Written ByPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Life Insurance, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 03rd November 2025
Modified on: 04th November 2025
Reading Time: 15 Mins
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Reasons to Invest in Equity Through ULIPs

There are various reasons to choose equity investments in ULIPs. Whether you are looking for attractive returns or creating a good corpus for your financial goals, equity-oriented funds in ULIPs can prove to be a good choice. Given below are some reasons why choosing equity makes sense -


Long-term Investments

The stock market can be quite volatile in the short term. In some cases, you can see wild price movements even during a single trading session. That's why it can be quite risky to bet on stock price movements in the short term. But when it comes to long term investing, equities might outperform other asset classes, although it comes with intermittent volatility and market corrections. Moreover, over the long-term horizon, risks tend to smooth out. So, if are looking for better returns in the long term, equity investments may be the way to go. You can consider investing in Unit Linked Insurance Plans (ULIPs) for long-term goals (10 years and more) because ULIPs have a 5-year lock-in period which will encourage long-term investments. Further equity oriented ULIPs have the potential to offer higher returns over longer time periods.


Goal-Based Investments

Many people put money in equities and wait for good returns. That's one way to go about it but there is a better option: goal-based investment planning. Create a list of long term goals that you want to achieve in say, 10, 15 or even 30 years down the future. For example, you may want to create a corpus so that your daughter can study abroad in ten years or you may want to gift a house to your son at the time of his wedding. In addition to these goals, you may also want to create a substantial amount of corpus for your retirement.

All these are examples of long term goals. By identifying specific long-term goals, you can allocate investments towards these different goals. And for achieving these goals, ULIP plans are a great option. You can invest specific amounts of money each month based on your financial requirements and risk capabilities. By investing steadily and giving time for your money to grow, you can create a large corpus of money to achieve your life goals.

For example, if at the age of 40, you invest ₹ 10,000 each month in equity-linked ULIPs, you may earn around ₹60 lakhs (assuming a 8% annual rate of return) or ₹37 lakhs (assuming a 4% rate of return) by the time you retire, say at 60. But if you started investing the same amount each month 10 years earlier, you might create a corpus of ₹ 1.28 crore (assuming a 8% annual rate of return) or ₹ 55 lakhs (assuming a 4% rate of return). This is possible through the power of compounding. And in addition to getting a corpus when the policy matures, if anything were to happen to you, your family still gets insurance cover to achieve their life goals. (Note: Returns are illustrative and not guaranteed.)


Utilise the switching facility

As you grow older or near the maturity of the insurance policy, you need to spread your investments over different asset classes. This is to minimize your risk and protect your investment capital. For example, imagine you are investing for your retirement fund. In the beginning, investing a major portion of your fund in equity is a good idea. But as you near your retirement age, it is better to gradually shift your funds from equity to debt, which are safer investment avenues. This is to avoid any unexpected losses in case of a market crash. This is extremely easy when you invest through ULIPs as it offers a switching facility. Here, you have the option to switch between different equity funds to debt funds (or vice versa) at any point in time. This feature protects you against market risks and helps you optimize your returns. However, the number of free switches per year may be limited as per product conditions.


Potential for Higher Returns

As you give your equity-oriented investments time, you can enjoy two benefits. One, the volatility risks might reduce and you might earn attractive returns. Two, the compounding of returns would help in growing your savings considerably. In fact, with compounding, the longer you stay invested, the higher would be the returns that you can generate.


Tax Advantages

Equity-oriented investments in ULIPs might incur a tax implication if you bought the policy on or after 1st February 2021 and the aggregate premium is more than ₹2.5 lakhs or irrespective of premium amount, policy is not meeting Sec.10(10D) condition (i.e. 10x sum assured).

If there is a tax implication, you can enjoy savings on long-term capital gains tax, incurred if you hold the investment for 12 months or more, are tax-free up to ₹1.25 lakhs, under the provisions of Section 10(10D) of the Income Tax Act, 1961. Even if the returns exceed ₹1.25 lakhs, the excess would be taxed at 12.5% only. So, even if you are in a higher tax bracket, you can enjoy tax savings.


Dual Benefit of Insurance and Investment

ULIPs are life insurance plans that help you enjoy life insurance coverage during the policy tenure while major part of the premiums are invested in market-linked returns. Thus, ULIPs give you the dual benefit of insurance protection and investment.

Even if you choose equity-oriented funds in ULIPs, you would be able to benefit with attractive equity returns while being financially secured against unforeseen eventualities.


Understanding How ULIPs Channel Your Money into Equity Investments

When you choose ULIPs, you choose the premium that you want to pay and other policy details like the sum assured (expressed as a multiple of the premium), policy tenure, premium payment tenure and frequency, optional riders, etc.

You also choose the funds to which you want to allocate your premium. ULIPs can have more than one type of equity fund. You can choose one or more of these funds to invest in equity through ULIPs and here’s how your premiums would be channelled into them –

  • The applicable charges are deducted from the premium that you pay
  • The premium, net of charges, is allocated to the selected equity funds
  • If you choose more than one type of equity fund, you have to specify the percentage of allocation into each
  • The plan would, then, allocate your net premium in the chosen funds in the specified proportion.
     

What Risks Come with Equity Investments in ULIPs?

When you choose equity investment in ULIPs, you should know about the underlying risks too. The primary risk is the risk of market volatility. Since equity markets are volatile, here’s what might happen –

  • You can get very high returns if the markets rally and the fund value is growing quickly
  • You might suffer a decline in the fund value if there’s a correction in the market or if the market falls
  • Economic or political instability can also cause a sudden fall in the markets which might affect the fund value negatively

It is important to know the risks when investing in equity through ULIPs.


Tips to Optimize Returns from Equity Investments in ULIPs

Here are some tips that can help you optimize returns from equity investments in ULIPs –

  • Switch to debt-oriented funds if the market starts falling so that you can protect the returns generated.
  • Choose a long-term policy tenure so that the risks are smoothed out and you can earn attractive returns through compounding.
  • Don’t panic when there are market corrections.
  • If, on maturity, the market is rising, you can stay invested longer through the settlement option feature. The feature allows you to take the maturity benefits in instalments over the next five years giving you additional exposure to equity funds.
     

Key Takeaways

  • ULIPs offer equity-oriented funds that can help you grow your savings if you don’t mind the underlying risk profile.
  • Equity investing in ULIPs is preferable for long-term growth, attractive returns, tax benefits, switching flexibility, etc.
  • When you choose equity funds in ULIPs, the allocated premium is directed to the chosen funds to allow your money to grow with equity markets.
  • There is a risk of volatility with equity investments which you should know when choosing such funds.
  • To optimize your returns, stay invested for a longer tenure, switch at the right time, opt for the settlement option, etc.
     

Conclusion

Investing in equity means that the performance of your fund is directly influenced by stock market outcomes. Therefore, individuals with a higher risk tolerance may consider equity-linked ULIPs as a strategy to achieve their financial objectives. However, before choosing equity investments, it is recommended to opt for a long-term investment strategy for attractive returns. Also, use the switching facility wisely to protect your returns in a falling market. Assess and find the right ULIP that matches your needs and start saving for your financial goals.


FAQs

  1. How does return risk differ in ULIP vs Other equity investments?

    ULIPs offer different types of funds, equity funds being one of them. Moreover, with ULIPs, you can switch funds when markets turn volatile and protect your equity returns. Other equity investments might not offer other types of funds or switching facilities which makes them riskier.


  2. Can ULIPs provide similar returns to direct equity investments?

    The returns might vary because ULIPs also provide life insurance coverage and other flexible features of switching, partial withdrawals, etc. As such, ULIPs have some charges associated with them which affects returns.


    Moreover, ULIPs offer a diversified equity portfolio to spread out risks while direct equity investments can give you access to only a handful of options. So, the returns are different.


  3. Can ULIPs offer the same liquidity as equity investments?

    ULIPs have a lock-in period of 5 years. Once the lock-in period is over, you can enjoy liquidity through partial withdrawals.


  4. How does flexibility differ in ULIP vs direct equity investment?

    ULIPs allow the flexibility of fund switch and partial withdrawals which might be missing in direct equity investments.

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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajlifeinsurance.com) carefully before concluding a sale. Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) Reg. Office Address: Bajaj Insurance House, Airport Road, Yerawada, Pune - 411006. CIN: U66010PN2001PLC015959,  call us on Customer Care No. 020-6712 1212 , mail us on: customercare@bajajlife.com. The Logo of Bajaj Life Insurance Limited is provided on the basis of license given by Bajaj Finserv Ltd. to use its “Bajaj” Logo.

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-18733/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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I hereby authorize Bajaj Life Insurance Limited. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Life Insurance Limited is only the name of the Life Insurance Company and Bajaj Life Insurance Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Life Insurance Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Disclaimer

Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116


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