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How Do ULIPs Meet Your Insurance and Investment Needs?

Unit Linked Insurance Plans (ULIPs) are life insurance plans that help you do two things with one plan—get life cover and grow your money. A part of the premium is used for life cover while the  rest is invested in market linked funds, like equity  debt, balanced funds. This way, you protect your family and also save for goals like your child’s education or your retirement etc.

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Written ByShruti Gujarathi
AboutShruti Gujarathi
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Shruti Gujarathi has 5 years of experience in the BFSI sector, and as Manager – Digital Marketing at Bajaj Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years, with deep expertise in insurance domain.
Reviewed ByRosy Pathak
AboutRosy Pathak
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Rosy Pathak, AVP- Product and Brand Marketing at Bajaj Life Insurance carries over 17 years of experience in Marketing and a demonstrated history of working in the insurance industry. She is skilled in Product Management, Planning and Strategy, Project Management, Marketing and Communication.
Written on: 15th July 2025
Modified on: 18th July 2025
Reading Time: 15 Mins
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How ULIPs Serve the Dual Goal of Life Insurance And Market Linked Investment?

ULIPs offer both safety and growth. They give life cover to financially protect your family if something happens to you during the policy term. At the same time, they help you put your money in the market so that your money can grow. You have the flexibility to choose how much to invest and in which market linked fund. You can also switch between funds depending on the market , your risk appetite and life goals , subject to policy terms and conditions.. ULIPs also come with tax benefits. This mix of protection and market linked investment makes ULIPs a suitable choice for long-term goals.


ULIPs: The Life Insurance Component

ULIPs give you life insurance coverage. If the life assured passes away during the policy term, their nominee receives the sum assured. If you live through the policy term, you get a maturity benefit. This includes the money you invested, plus potential returns, subject to market performance. So, ULIPs give your family financial help in tough times and also reward you if you stay invested.


ULIPs: The investment component

ULIPs give you the opportunity to invest your money intelligently as well. Here’s how:

  • Part of your premium goes to market-linked funds.
  • You can choose equity funds, debt funds, or balanced funds.
  • You can switch from one fund to another at any time , subject to policy terms and conditions.
  • You can select a single fund strategy or a mixed fund strategy.

Each option has a different risk level. Equity funds have high risk and high returns. Debt funds are safer but grow gradually. You have to choose the one that works for you and your risk appetite.


Benefits of ULIP

ULIPs offer many useful benefits that make them a good option for long-term financial planning:

  • Dual benefit of life insurance and investment
  • Flexibility to switch between funds
  • Long-term wealth creation
  • Tax benefits under Section 80C (under old tax regime) and 10(10D)
  • Life cover for financial protection
  • Transparent charges and easy online portals/apps with dashboards where you can manage your fund performance, premium payments and policy status, anytime.
  • Options like partial withdrawal after 5 years, subject to policy terms and conditions
  • Professional fund management
  • Loyalty additions

These features make ULIPs a smart and flexible life insurance plan for growing your money and keeping your loved ones protected.


Which is The Best ULIP?

The best ULIP is the one that fits your financial goals, and budget. Look for a ULIP with low charges, flexible fund options, and easy claim settlement process. Choose a plan that lets you switch between funds easily. The right ULIP should give life cover, market-linked returns, and strong customer support—all in one.


Conclusion

ULIPs are life insurance plans   that combine life  insurance and market linked investment in one plan. They give you life cover, help grow your money, and offer tax benefits. Over the years, ULIPs have become more transparent, low-cost, and easy to manage. Today, ULIPs are widely trusted for long-term financial goals. Whether you're saving for your child’s future, retirement, or wealth building, a ULIP can help. It’s flexible, simple, and gives you peace of mind. Start early and plan smart with a ULIP.


FAQs

How do ULIPs invest your money?

ULIP invests a part of your premium money in equity, debt or balanced fund options. You pick the options based on your risk tolerance , market performance and life  goals. Then the professional fund managers will manage the funds for you.


Is a ULIP an insurance policy?

Yes, ULIP is a  life insurance policy with market linked investment component . It gives you life cover and helps grow your money by investing in market-linked funds.


Who bears the risk of investment in ULIPs?

The policyholder bears the investment risk. Returns depend on market performance, so you must choose your fund type based on your comfort with risk.


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Disclaimers:
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

 The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajlifeinsurance.com) carefully before concluding a sale. Bajaj Life Insurance Company Ltd., Regd. office Address: Bajaj Insurance House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 020-6712 1212, Mail us: customercare@bajajlife.com

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-16128/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Terms & Conditions

I hereby authorize Bajaj Life Insurance Limited. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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%%Above illustration is for Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Disclaimer

Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116


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