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A Quick Guide to Direct Term Life Insurance

Life has its moments of surprises and that's why planning is important. One way to plan is to purchase a term life insurance policy. It provides a financial safety net for your loved ones in the event of your unexpected death. And the best part is that you can purchase term life insurance directly from the insurance company as well through their website. Direct term life insurance is a simple, affordable, and an easy way to buy life insurance from the comfort of your own home. Read More


Let's take a closer look at what direct term life insurance is, how it works, its features, and who should think about purchasing it. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Life Insurance, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 10th September 2025
Modified on: 08th October 2025
Reading Time: 15 Mins
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What is Direct Term Life Insurance?

Direct term life insurance is a term insurance plan that you buy directly from an insurance company. There is no agent or broker involved. You can directly buy it online from the insurers website.

Term life insurance plans are pure protection plans meant to provide financial security to your family through the sum assured, in case of your unfortunate death during the policy term.


How Does a Direct Term Insurance Plan Work?

A direct term life insurance plan is just a regular term insurance plan. You decide how much coverage you need and for how many years. For example, you can choose to stay covered for 10, 20,30 years, etc.

You can calculate your premium using an online term insurance calculator. Premium is the money you pay to keep the policy active. You can pay monthly, half-yearly, annually , quarterly or at once, depending on what suits you.

You can also choose how your family receives the sum assured:

  • As a lump sum (all at once)
  • As monthly income
  • A mix of both

If you pass away during the policy term, the insurer will give the money (sum assured) to your nominee. The funds can help them manage household expenses, EMIs, children’s education, or any other needs.


What Are the Advantages of Direct Term Life Insurance?

There are many benefits of choosing a term life insurance plan, even when you buy it directly:


  1. Convenience
    • Direct term plans offer a convenient option, allowing you to research and select the plan that best suits your needs from the comfort of your home.
  2. Lower Cost
    • Since there is no involvement of intermediaries it can make the plan affordable.
  3. Easy to Buy
    • You can buy it online at any time.
  4. Quick Process
    • Fill out your details.
    • Upload documents.
    • Submit the proposal form
    • Once approved, pay the premium.
    • Policy gets issued.
  5. Easy to Compare
    • You can compare different term plans and make the right choice.

Eligibility Criteria for Buying Direct Term Life Insurance

You must meet some basic conditions to buy a term plan:

Criteria


Details


Age


18 to 65 years old


Citizenship


Must be an Indian citizen


Income


Must have a steady income



Specific criteria may vary from one insurer to another. It's best to check the insurer’s website for detailed requirements.


Documents Required for Direct Term Insurance Policy

When you apply for Term Insurance directly, you should keep these documents ready:

Document


Type


Identity Proof


Aadhaar card,


Voters Id


card, Passport,


Permanent Driving License


 


Address Proof


Aadhaar card, Voter card, Passport, Driving license


Income Proof


Salary slips, bank statement, ITR


Health Reports


As requested by the insurer


Photograph


Recent passport-size photo



Conclusion

Life is uncertain. But with a good term life insurance plan, you can bring some certainty for your family’s future. Buying a term insurance plan directly can seem convenient for many. You can pick what sum assured you need, pay how you want to , and apply when you can.

If you’re someone who wants peace of mind without spending too much time, buying the plan directly may be a good option.


FAQs

Can you buy term insurance directly?

Yes, you can buy term insurance directly from the Insurer . You can go to the insurance company’s website , compare plans and and choose the plan that fits your financial goals and budget.


Do I get money back from term life insurance?

In most cases, term life insurance does not give any money back if the life assured survives the term. Some plans offer a return of premium feature, where you get back the premium amount paid.


Can I withdraw the amount before maturity?

No , you generally cannot take out money before the policy ends. It is made to provide money to your family only if you pass away during the policy term.


How long does a direct term life insurance policy last?

The length of the policy depends on the policy tenure you choose. Some people want coverage for 10 years, while others may go for 20, 30 years or more or even less. You can select the term that suits your needs.


What factors affect premium in term life insurance?

Premiums in term life insurance depend on factors like your age, gender, health, job, lifestyle, coverage amount etc .


Are there any riders or add-ons available with direct term life insurance?

Yes, many direct term life insurance plans, just like other term plans offer extra features called riders. Riders are like small add-ons you can include in your policy. Some examples are a critical illness rider, an accidental death rider, a waiver of premium rider.

Disclaimers:
Plus Symbol
Minus Symbol

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions, please read the sales brochure & policy document (available on www.bajajlifeinsurance.com) carefully before concluding a sale. Bajaj Life Insurance Company Ltd., Regd. office Address: Bajaj Insurance House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 020-6712 1212, Mail us: customercare@bajajlife.com

BJAZ-WEB-EC-16136/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Terms & Conditions

I hereby authorize Bajaj Life Insurance Limited. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

X
Disclaimer

Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116


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