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Insurance solutions for HNIs- Balancing investment with coverage – investment avenues

High Net-Worth Individuals (HNIs) are affluent individuals who have high disposable incomes. In the financial parlance, HNIs are classified as people having more than ₹5 crores in investible surplus. Investible surplus is a technical term that means the extra amount of money that can be invested in ‘appreciating’ assets, i.e., assets whose value grows over time. Read More


The following assets are excluded from the calculation of investible surplus –

  1. Property or real estate
  2. Vehicles
  3. Personal assets
  4. Assets purchased without expecting to earn any return from them

There are many HNIs in India. Per reports, as of 2022, there were 797,714 HNIs in India having assets worth more than $1 million. The report also projected that the number of HNIs would double in the coming 5 years, growing at 108% to reach the 1.7 million mark. With the growing segment, the demand for tailored financial solutions, such as life insurance for high-net-worth individuals, has also increased significantly. Read Less

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Get Your Life Goals, Done!

Tailored Life Insurance Solutions for your long-term Life Goals.

Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Life Insurance, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 08th October 2025
Modified on: 10th October 2025
Reading Time: 15 Mins
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HNIs And Investments

When it comes to investing and planning their portfolios, HNIs usually look for customized solutions to meet their unique investment needs. They can spend more and don’t mind investing in a product that is tailor-made for their particular requirements. That may be why they consider investing in alternative investment avenues like Alternative Investment Funds (AIFs), Portfolio Management Services (PMS), etc.

While there are many investment avenues that can be customized based on an HNI's unique requirements, what about the financial security that insurance brings?


Why is Life Insurance Important for HNIs?

Life insurance solutions for HNIs are imperative for the following reasons:

  • Financial security
    Life insurance plans cover the risk of death and provide financial security to the HNI’s family i the breadwinner passes away untimely.
  • Estate and Legacy Planning
    HNIs can use savings-oriented life insurance plans, like endowment, money-back, or ULIPs to create a corpus for their loved ones.
  • Goal planning
    Specific life insurance plans, child plans or annuity plans, can help HNIs create earmarked corpus for their financial goals.
  • Tax efficiency
    Life insurance plans offer tax benefits on premiums paid as well as the policy benefits to help HNIs plan their taxes efficiently.
     

Understanding Wealth Erosion Risks for HNIs

For HNIs, money-making is just one part of the journey; preserving it for the future is very important. Even with diversified portfolios and significant assets, HNIs can land in a vulnerable position to lose money to factors like market fluctuations, double taxation on the same income in India and their residence country if there is no Double Tax Avoidance Agreement (DTAA) in place, inheritance disputes, and unexpected expenses.

Without stringent financial planning and proper insurance solutions for HNIs, even a slight disruption can lead to long-term financial repercussions. Let's consider the following factors that can affect the wealth erosion risks for HNIs:


Market Volatility and Economic Downturns

HNIs investing in market-linked instruments can suffer losses due to sudden market crashes and economic turmoil if they invest for the short term. Unfavourable market movements can hamper the value of their portfolio and cause a loss to their investments.


High Taxation on Investments and Assets

HNIs usually have high-value investments and assets. However, these investments and assets are subject to capital gains, real estate taxes, and income tax. This makes it important for HNIs to look for tax-efficient schemes to avoid wealth erosion.


Estate Planning Challenges and Inheritance Taxes

Wealth transfer is seldom simple. Delayed paperwork, disagreement among heirs, and costly estate fees can diminish actual wealth transferred to future generations. The need for a well-planned estate transfer and easy solutions becomes imperative.


Unexpected Medical and Liability Expenses

Major medical expenses, sudden disease, or unforeseen legal obligations can quickly drain resources. Such risks could compromise long-term financial security for high-net-worth individuals who oversee vast estates. In such cases, insurance solutions for HNIs can offer vital protection against financial implications.


Insurance Solutions for HNIs

Life insurance is important for HNIs too as they also want to provide financial security to their families in their absence. Moreover, they can easily plan for their specific goals using the life insurance plans available in the market. Let’s understand how –


Different types of plans

There are different types of life insurance plans that HNIs can choose from based on their coverage needs. Have a look –

Type of planGoal fulfilled

Term insurance plan

Income protection and replacement

Endowment and Money-Back Plans

Savings and wealth creation

Child Insurance Plans

Securing a child’s financial future

Pension Plans

Retirement planning

ULIPs

Savings and wealth creation

HNIs can, thus, explore these plans and choose suitable policies which cater to their financial goals.


Flexibility of choosing the coverage

Life insurance plans offer flexibility in choosing the policy tenure and the sum assured. As such, like any other individual, HNIs too can choose a coverage amount which would be sufficient to take care of their financial goals. Moreover, with a flexible choice of tenure, they can choose a tenure that aligns with the horizon of goal fulfilment.


Optional riders

Riders are additional coverage features which are usually offered as optional benefits at the payment of an additional premium. Depending on their added coverage needs, HNIs can choose the relevant riders and enhance the scope of their policies.


Choice of premium payment terms

Even when it comes to premium payments, life insurance plans offer flexible options of regular premiums, single premiums and limited premiums. This makes it easier for HNIs to choose a suitable premium payment term based on their financial plan and enjoy the coverage.

So, life insurance plans offer customisation which suits individual HNI needs and helps such individuals avail of relevant coverage.


How to Protect HNI Wealth Through Strategic Insurance Solutions?

Wealth protection is the topmost priority for High-Net-Worth Individuals (HNIs) who have invested years in building large financial portfolios, property, and businesses. With increasing risks like market fluctuations, high tax costs, estate transfer problems, and surprise expenses, wealth protection requires systematic planning.

Life insurance solutions for HNIs can prove to be a strategic tool that not only offers financial security against the risk of death but can also help with goal planning, tax saving, and estate planning. By adopting some simple strategies, HNIs can preserve their wealth while providing long-term security to generations to come. Some of these strategies are as follows -


Insurance as a Tool for Wealth Transfer and Succession Planning

Life insurance plans provide the nomination facility for HNIs through which the payment of death benefit is eased. HNIs can name the right nominees who can get the death benefit in their absence making wealth transfer easier.


Tax-Efficient Strategies for Estate Planning

Life insurance for high-net-worth individuals can also help with tax saving. With the tax benefits available on premiums, HNIs can lower their tax liabilities and save more. Moreover, the policy benefits also enjoy tax exemption allowing HNIs to plan their estates tax efficiently.


Mitigating Financial Risks with Insurance Solutions

Term life insurance plans cover the risk of death during the policy tenure. HNIs can buy a term life p with adequate sum assured to cover the financial loss their families might face in their absence. The death benefit from a term plan can mitigate the financial risks that HNIs and their families face in the case of eventualities.


Driving Long-Term Wealth Growth through Insurance

Savings-oriented life insurance plans, like endowment and money-back plans, or ULIPs allow HNIs to not only enjoy insurance protection but also build long-term savings. HNIs can choose relevant plans and save up for their financial goals.


Savings-Oriented Insurance Plans – Balancing Investment With Coverage

For HNIs looking for investment returns, savings-oriented life insurance plans can be a suitable choice. Traditional plans like endowment and money-back offer stable returns and are immune to market risks. On the other hand, for risk-taking individuals, ULIPs may be a suitable choice as they offer market-linked returns and allow wealth creation with insurance coverage.

Some of the benefits of both traditional plans and ULIPs are enumerated below –

Traditional life insurance plans (endowment and money back)ULIPs
  1. Stable benefits are payable on premature demise or on maturity.
  2. Some plans offer bonus additions which add to the corpus.
  3. Some plans also offer guaranteed additions, loyalty benefits, etc. to enhance the plan benefits
  1. ULIPs offer HNIs different types of investment funds. HNIs can choose one or more funds depending on their risk profile and investment strategy.
  2. The funds are professionally managed and offer a diversified portfolio of securities.
  3. HNIs can earn market-linked returns on their investments
  4. ULIPs offer the flexibility of partial withdrawals, switching between the available funds and premium redirections.
  5. HNIs can also use the top-up facility if they want to invest more.
  6. Goal-oriented ULIPs like child ULIPs or pension ULIPs help in planning for the relevant goals.

Key Takeaways

  • High Net Worth Individuals (HNIs) are individuals with high financial assets and high-value portfolios who need solutions to safeguard their fortune.
  • Strategic insurance planning provides financial security, tax efficiency, and also allows HNIs to build a corpus for their financial goals.
  • Life insurance p like, endowment, money-back, ULIP plans, etc. allow financial protection to HNIs and can also help with savings.
  • The tax benefit on premiums and policy benefits help HNIs lower their tax liabilities and also create a tax-efficient corpus for their goals.
     

Conclusion

HNIs looking for customized solutions in life insurance plans may consider ULIPs. Right from choosing the type of policy to nuances of the coverage details, HNIs have complete control of their policies. If they choose savings-oriented life insurance plans, they can enjoy the dual benefits of insurance coverage and investment returns.

It is a win-win situation which HNIs can capitalize on. So, if you are an HNI, assess your needs and choose the relevant life insurance plan. Customise the coverage when buying the policy and enjoy financial security.


FAQ

  1. Can HNIs customize their insurance plans as per their financial goals?

    HNIs can choose the policy details like the sum assured, policy term, premium payment term, riders, etc. Besides these details, the terms and conditions of the policy cannot be customised per their needs.


  2. What is life insurance for HNIs, and how is it different from regular life insurance?

    Life insurance for HNIs is same as regular life insurance plans. HNIs can buy life insurance plans in India based on their financial needs.


  3. How does term insurance benefit HNIs ?

    Term insurance offers low-cost, high-coverage options for HNIs, providing financial security to families in the case of untimely demise.


  4. How can HNIs save with life insurance?

    HNIs can buy savings-oriented life insurance plans, like endowment plans, money-back plans, or ULIPs, to save up for their financial goals while enjoying life insurance protection.


  5. What are the tax benefits of insurance policies for HNIs in India?

    HNIs are entitled to tax deductions in accordance with Section 80C on premiums and tax exemptions under Section 10(10D) on maturity benefits, thus lowering the tax burden while increasing overall savings.

Life Insurance Guide

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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in, Fax No: 02066026789

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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%%Above illustration is for Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116

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Disclaimer

Bajaj Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Life Insurance Limited (Formerly known as Bajaj Allianz Life Insurance Company Limited) | IRDAI Reg no. 116


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